Coverart for item
The Resource Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke
Title
Guerrilla P.R. 2.0
Title remainder
wage an effective publicity campaign without going broke
Statement of responsibility
Michael Levine
Title variation
  • Guerrilla PR 2.0
  • Guerrilla public relations 2.0
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Levine, Michael
Dewey number
659.2
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1954-
http://library.link/vocab/relatedWorkOrContributorName
Levine, Michael
http://library.link/vocab/subjectName
  • Small business
  • Industrial publicity
Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine
Instantiates
Publication
Note
  • Rev. ed. of: Guerrilla P.R. / Michael Levine
  • Includes index
Contents
A brief history of Time, and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo: electronic media -- Reserve amm o: press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations
Control code
BK0007496657
Dimensions
21 cm.
Extent
xiii, 354 p.
Isbn
9780061438523
Isbn Type
: PAP
Lccn
2007051297
Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine
Publication
Note
  • Rev. ed. of: Guerrilla P.R. / Michael Levine
  • Includes index
Contents
A brief history of Time, and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo: electronic media -- Reserve amm o: press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations
Control code
BK0007496657
Dimensions
21 cm.
Extent
xiii, 354 p.
Isbn
9780061438523
Isbn Type
: PAP
Lccn
2007051297

Library Locations

    • HEPL Fishers LibraryBorrow it
      5 Municipal Drive, Fishers, IN, 46038, US
      39.960456 -86.01518
    • HEPL Noblesville LibraryBorrow it
      1 Library Plaza, Noblesville, IN, 46060, US
      40.047106 -85.994532
Processing Feedback ...